Butterfly Foundation

August 2022

Butterfly Foundation is the national charity for all people in Australia impacted by eating disorders and body image issues, and for the families, friends and communities who support them.


We work to prevent eating disorders and body image issues from occurring, to ensure that the best possible treatments are available, and that appropriate care and support is there for those affected.



Butterfly Foundation logo
Little Thinking Of You Bunch
Little Thinking Of You Bunch

When you just want to send something little, send this little so-sweet surprise.

Proceeds: 10% of Little Thinking Of You Bunch sales during August

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About Butterfly Foundation

Butterfly was founded by Claire Middleton in 2002, a mother of two daughters who had suffered from anorexia nervosa. Claire had become acutely aware of the lack of resources available and found it very difficult to find help for her daughters. Since then, Butterfly has established the National Helpline 1800 ED HOPE, programs for schools and teachers on body image, a youth program, programs for individuals with emerging eating disorders, programs for carers, and other community services.